Episode 25

full
Published on:

13th Sep 2023

Breaking Down The Meaning of Personalisation in Sales, with Kris Rudeegraap, CEO at Sendoso

On this week’s episode of Redefining Outbound, Frida sits down with Kris Rudeegraap, CEO of Sendoso. They discuss how sales leaders need to tackle personalisation from different angles, approaches to growth in the current economic climate, and more.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Redefining Outbound

About the Podcast

Redefining Outbound
Welcome to Redefining Outbound, a new series co-hosted by Cognism's UK and US sales leaders. They'll be sitting down with the most forward thinking sales leaders to explore how and why B2B buying behaviour has changed. They'll also unpack why these trends are important for organisations today.