Episode 11

full
Published on:

1st Oct 2025

The Wrong Call: What Nia Secker Learned from Leaving Sales Behind

What happens when you leave a role you actually loved?

In this episode, Nia Secker, SDR Manager at MySalesCoach, opens up about the moment she left sales to pursue a more “traditional” path, only to realise just how right sales had been all along.

Nia and Shiavn unpack:

  • Why the pull to “use her degree” felt strong enough to walk away
  • What she thought she’d find in healthcare that sales lacked
  • The unexpected clarity and motivation that came from stepping away
  • And what it really takes to come back, rebuild, and succeed on your own terms

It’s a story about trusting your gut, reshaping your identity, and learning to make career decisions that serve you, not other people’s expectations.

Listen now to hear how Nia’s ‘wrong turn’ ended up giving her the fuel to get further ahead than ever.


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About the Podcast

Why Did It Fail?
A Sales Podcast
Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.