Episode 8

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Published on:

17th May 2023

The Importance of Sales and Marketing Alignment with Liam Bartholomew, VP of Marketing at Cognism

Everyone talks about sales and marketing about having to be on the same page. But how does this process actually work? Does it differ depending on the size of the organisation? And how can sales adapt the demand gen mindset that marketers talk about? Find out how all of this has come to play at Cognism, as David sits down with our VP of Marketing, Liam Bartholomew.

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About the Podcast

Why Did It Fail?
A Sales Podcast
Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.