Episode 61

full
Published on:

27th Mar 2024

Lessons From The 2008 Meltdown (and more) with Kevin Gaither “KG”, CRO & Founder of Inside Sales Expert

This week’s episode is a little longer - but it’s worth it! Frida sat down with Kevin Gaither, “KG”, the CRO and Founder of Inside Sales Expert. He has had experience in sales AND sales leadership dating back to 1994! He has taken all of this knowledge to help US tech companies at the early stage of their growth, avoid mistakes in all aspects of the sales process. Kevin shared the all-important lessons that he’s learnt from leading a sales team during the mortgage meltdown in 2008, that can help leaders navigate the climate today. Plus, he shared why investment into RevOps will be vital this year. We hope you enjoy tuning in to all of the insights! 

Find out more about Kevin Gaither here: https://www.linkedin.com/in/kevingaither/ 

Listen for free

Show artwork for Redefining Outbound

About the Podcast

Redefining Outbound
Welcome to Redefining Outbound, a new series co-hosted by Cognism's UK and US sales leaders. They'll be sitting down with the most forward thinking sales leaders to explore how and why B2B buying behaviour has changed. They'll also unpack why these trends are important for organisations today.