Episode 56

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Published on:

21st Feb 2024

Part 2: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism

Welcome back to the second part of our special with Bill Petersen - Cognism’s internal sales trainer. This week, Frida and Bill discuss the paramount role that in-house sales trainers play, for the AE team. They discuss how to coach on the handoff between SDRs and AEs, as well as the challenges that AE leaders face today. Tune in for all of the insights. 

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About the Podcast

Redefining Outbound
Welcome to Redefining Outbound, a new series co-hosted by Cognism's UK and US sales leaders. They'll be sitting down with the most forward thinking sales leaders to explore how and why B2B buying behaviour has changed. They'll also unpack why these trends are important for organisations today.