Episode 52

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Published on:

25th Jan 2024

Mapping Demand Gen with Outbound, with Laura Erderm, Head of Sales, Americas @Dreamdata

A new year presents new opportunities to improve your strategy between sales and marketing teams. And if you’re looking for inspiration, we recommend you tune into this episode. David sits down with Laura Erderm, Head of Sales for the Americas at Dreamdata. She explained how sales and marketing can remain laser focused and in sync with one another. Plus, you’ll discover how she’s enabling the sales team to manage the challenge of long customer journeys. 

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About the Podcast

Sales Signals
A Sales Podcast
Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it.
Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashboards into decisive execution, this show is for you.