Episode 37

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Published on:

8th Nov 2023

The Role of AI In Sales With Mark Kosoglow, CRO at Catalyst

On this week’s episode of Redefining Outbound, Kaitie is joined by Mark Kosoglow, CRO at Catalyst Software. We learn about whether AI is the solution to all of our problems in sales, or if it’s actually creating generalised assumptions about a sales team. They also discuss the bottom-up approach to win enterprise deals. Plus, you’ll discover the different stages within a leader’s journey, as a company grows or evolves.

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About the Podcast

Sales Signals
A Sales Podcast
Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it.
Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashboards into decisive execution, this show is for you.