Episode 33

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Published on:

23rd Oct 2023

Beyond the Sales Floor Episode 5: Secrets for 45% Reply Rates on Videos, With Khris Fenton, VP of Sales Development and Partnerships at Altrata

We’re back with another episode of Beyond the Sales Floor - and it’s with a Redefining Outbound alumnus Khris Fenton - VP of Sales Development and Partnerships at Altrata. Khris shared the outbound video tactic that has boosted his team’s reply rate from 5-10%, to around 45-50%! Plus, find out Khris’ take on the state of BANT.

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About the Podcast

Why Did It Fail?
A Sales Podcast
Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.