Episode 27

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Published on:

25th Sep 2023

Beyond The Sales Floor with Morgan Ingram and Dan Drucker at Canon Business Process Services, Inc

In this special episode of Redefining Outbound, we’re kicking off our Beyond The Sales Floor Series! And in this first interview, Morgan sits down with Dan Drucker, VP of National Sales and Marketing at Canon Business Process Services, Inc. Dan breaks down his outbound strategy, and the importance of super-specificity. In fact, you'll even learn a new term by the end of the episode: scuba prospecting. Dan also shares his top tips for achieving that all-important alignment between sales and marketing teams.

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About the Podcast

Why Did It Fail?
A Sales Podcast
Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.