The Importance of Knowing Your Customers with Devin Reed, Head of Content at Clari

“Know who you’re selling to!”

It’s something you’re telling your sales team to do all the time. But have you laid out the foundations for this to be a possibility? On this week’s episode, Frida sat down with Devin Reed, former seller turned Head of Content at Clari. They discussed how sales and marketing can work together to achieve a deep understanding of personas.