Breaking Down Buyer Centricity with Khris Fenton, VP of Sales Development & Partnerships at Altrata

Sales leaders are encouraging their teams to embrace buyer centricity all the time. But there are still rooms for improvement. Find out more, as Frida sits down with Khris Fenton, from Altrata. He revealed the fundamentals behind a buyer-centric playbook.

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About the Podcast

Why Did It Fail?

A Sales Podcast

Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.