Episode 15

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Published on:

26th Nov 2025

From Top Seller to Burnout: The TRAP New Sales Leaders Easily Fall Into

When Junis Seger stepped into his first Head of Sales role, he thought he was ready for anything.

After all, he’d just come off back-to-back President’s Club wins, smashed targets as an AE, and built a reputation as one of the best in the business. But leading a fast-growing startup was different.

Suddenly, he was juggling investor targets, founder expectations, team management, and his own impossible standards, all at once.

The result? Burnout, blurred boundaries, and a harsh lesson in the difference between pressure management and expectation management.

Listen now to learn how Junis turned a crash into a comeback.

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About the Podcast

Why Did It Fail?
A Sales Podcast
Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.